Creating a logo takes a lot of time, research, thinking, skills and effort.
It’s a process that lasts hours, not minutes.


DESIGN BRIEF – Client Meeting

Every client is unique and needs a different approach, but the relationship always starts by meeting directly with my clients. By getting to know each other and becoming comfortable with each other, we can develop mutual trust which is so critical to reaching a desired outcome. I can then better assess my client’s aspirations and expectations, business goals, company mission and vision, and gain insight into the company’s products or services. Communication is fundamental for me to understand the scope and essence of the client’s project needs and suggest the best possible solutions.

Clients are asked to fill out a project information questionnaire. The combination of face-to face interactions and the responses to the questionnaire gives me a better understanding of what the client is looking for and I can then provide a tailored estimate of the scope, price, and delivery of the final product.  Creativity, efficiency, honesty, and client satisfaction are always my priority. I thrive on challenges.



Before I begin to work on concepts, I like to gain visual inspiration by browsing through reference books, design guides  and online design sites

I explore typography, research trends, colors, anything I feel relates to your vision, ideas and goals.




Every great logo starts with a sketch! Creative exploration begins and the ideas begin to flow. They can happen anywhere… from the shower, driving, shopping and even in the middle of the night. I always keep pen & paper nearby.



At this point the sketches are refined and become digital to easily make adjustments and fine tune the ideas. I create several variations and combine fonts, color palettes and grid structures to explore the possibilities and options.

Collaboration and honest feedback (good or bad) is crucial to move forward efficiently. Revisions are typically 2-3, however I will always make adjustments until you are completely satisfied!



Finally, the design is produced and ready for usage. I provide final art in various file formats for all media channels.

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